We are a fiercely independent market research agency, so we aren’t restricted to using proprietary research methodologies, instead, we use a combination of traditional and innovative research techniques such as online forums, community panels, interviews, moment-in-time evaluations and co-lab focus groups. This means we can offer you a more personalised and flexible approach, undertaken by principals who truly care about your business.
Our market research services are based in Brisbane, Queensland, so we understand the environment in which you operate and the social and economic issues that affect your local market. However, we aren’t limited to Queensland and have a stable group of clients across Australia.
Nicola Pringle
Director/Founder
Nicola has more than 30 years’ experience in market and social research. After graduating from Edinburgh University with an MA (Hons) in Psychology with Business Studies, she worked as a researcher with major brands Nestlé, Guinness and American Express. In Australia, Nicola had large agency experience at a senior level before founding the Footprints Market Research Agency in Brisbane in 2003. Nicola’s primary expertise and major focus is in motivational research and understanding what influences consumer and community behaviours. She has worked across many industries and categories and brings specialist expertise in consumer, service and social environments including: education, disability, aged care, health services, transport, energy, tourism, financial products and consumer goods.
Lisa Neighbour
Consultant
Lisa Neighbour is a strategic marketing and communications consultant with more than 30 years’ experience working across a wide range of business and government sectors in senior planning and client services roles in major agencies based in Melbourne, Sydney and Brisbane. Lisa has always been passionate about delving deep into consumer, customer and stakeholder motivations and the key role good research plays in informing and enhancing business, marketing and communication decision making. Her experience stretches across many categories including government, energy, transport, consumer goods, food and primary production, community, retail, financial products, construction and education.
Professional Memberships and Partnerships
We are committed to keeping up to date on the latest trends and techniques in market research in Australia and around the world. We are supported in this endeavour through many professional memberships, partnerships, associations and relationships. These include The Research Society; MRS (Market Research Society UK) and QRCA (Qualitative Research Consulting Association).
