From pre-research investigation to our final recommendations, Footprints Market Research works to uncover the story behind the data.

Local Queensland knowledge, national reach.

We have a deep understanding of, and experience with, a wide range of Brisbane and Queensland based brands, businesses and organisations.

We’ve worked with consumers, local communities, stakeholders, transport users, health professionals, carers, tourism operators, small businesses, corporate decision-makers – and many, many more.

Whatever your sector or market, we can devise a market research strategy and fine-tune it, so we reach exactly the market you’re after.

We will help you:

Qualify and quantify
your business goals
Identify
your core and peripheral markets
Clarify
the strategic direction of your organisation

Actionable recommendations.

Once we’ve conducted the market research, we hold a debriefing and discussion session with you before producing the final report. In your report, you’ll find tangible recommendations you can use to help guide and achieve your goals.

Understand your market

Profiling and segmenting your customers and competitors

Develop your brand and message

Market testing to review your offering and consolidate your strategy

Evaluate your campaign

Have you communicated the right message? Did you achieve your goals?

Investigate broader issues

Explore key social issues and trends, consumer attitudes and behaviours

When you have key insights into your customers, and real knowledge of market drivers, you have more certainty, which means better business decisions in both the short term and the long term.