Our techniques and experience in market research means we can help you solve almost any problem, with credible data and intelligent insights.

Great research that tells the whole story helps you to understand your customers and business better, and guides you to choose your business direction with more confidence.

Generally, we employ a two-pronged approach; that is, a mix of measurable statistical data and observational insights. Numbers tell a great story if you speak the language (and we do) but we want to truly understand the psyche of your audience as well. To get the best results, we need to know what people are thinking and feeling, or what they truly believe judging by their actions, not just what they say.

We combine good thinking, contemporary ideas and fresh eyes to tailor unique market research for your brand or issue.

The steps to better decision making:

  1. Listen to your problem. We are here to provide answers.
  2. Understanding the environment. No business operates in a silo. To ensure the reseach is meaningful we need to ensure factors affecting your industry are taken into account. These include your competitive landscape, trading terms and public sentiment.
  3. Choose the right research tools.  Just as each problem is unique so will be the set of tools required to find the answer. These may be traditional or cutting edge techniques, or a combination of both.
  4. Speak to the right people. Good question design is at the heart of market research – engaging respondents, talking their language and ensuring the research provides the answers you’re looking for.
  5. Ask the right questions. Discipline in design of the questionnaire ensures quality research – engaging respondents and ensuring the research provides the answers you’re looking for.

We employ various research techniques that could include:

  • Face-to-face and telephone interviews
  • Online research
  • On-site investigative research (such as visitor intercepts)
  • Focus groups and in-depth interviews
  • In situ shopper research
  • Ethnographic research (where we visit consumers in their homes and observe behaviour)
  • Online research forums (in real time or extended)
  • Mystery shopping
  • Stakeholder engagement
  • Community panels
  • Longitudinal studies
  • Brand evaluation and development focus groups (where you become part of the process and have a more active role)
  • Statistical modelling (pricing, choice modelling, derived importance, segmentation, regression analysis)